Diamond Sparkling Vodka Collection

Diamond Sparkling Vodka Recipes

Diamond Vodka Sangria

Diamond Champagne Cosmo

Diamond Sparkling Vodka's Marketing Plan

Marketing Plan
Diamond Sparkling Vodka

Table Of Contents
1. Mission/Vision:

Diamond’s Sparkling Vodka is crystal clear delicious sparkling vodka that leaves a light bubbly sensation. Made of 100% all natural premium grains from The HomeGrown Harvest Company. Diamond’s Sparkling Vodka is 80 proof, it is distilled and filtered 4 times using the best waters from the Eldorado Springs and GAI certified diamonds. The flirtation of the diamonds add a unique quality and taste of perfection. A blend of red bulgur wheat, oats, and rye is what makes Diamond Sparkling Vodka have a smooth refreshing taste. The pop of seltzer creates a light fizzy texture on your tongue.Diamond Sparkling Vodka’s come in original, orange-pineapple, berry, passion fruit and lime. Great for mixing drinks, but can also make tasty shot.

Product Line- The product and service we provide our customer is a delicious carbonated alcoholic beverage that is 100% natural and comes in five different flavors.

“Objectives also sever as motivators by creating something for employees to strive for. When objectives are attainable and challenging, they motivate those charged with achieving the objectives.” (MKTG, Lamb, page 19)
Goals:
Nonfinancial Goals
1.To retain an professional and high quality product
2.To come out with new desirable flavors
3.To be one of top selling alcoholic beverages

Financial Goals
1.To increase sells by 5%
2.To provide our product at bar and restaurant
3.To have a public stock offering by 2012
Core Competency & Sustainable Competitive Advantages
1. To serve and tend to every customer needs without complaints
2. To provide our customer with the best products
3. And to provide the best resources/details about our product

To translate theses core competencies in to our sustainable competitive advantage, Diamond Sparkling Vodka will use all our resource to better the company by working everyday to improve our formula and provide new flavors and by building a relationship with our customers to insure them of our loyalty to them.

2. SWOT Analysis
　
Favorable
Strengths:
“Trends in gender marketing are influenced by the changing roles of men and women.” MKTG, Lamb, page 75)
The only 100% natural carbonated alcoholic beverage product only in the United States
Advertised to women 21 and older
One of only carbonated alcoholic beverages
Distilled and filtered 4 times using the best waters from the Eldorado Springs and GAI certified diamonds.
Sponsors and gives to charities and foundations
　
Opportunities:
Promotes to all type of cultures and groups
Can open doors for more alcohol drink that’s for women
Great beverage for clubs, lounges, bars and restaurants

Unfavoritable
Weaknesses:
“Consumers products and service preferences are constantly changing” (MKTG, Lamb, page 63) Not that any men would want to buy our product for themselves
Only target women who can afford to buy Diamond Sparkling Vodka, middle class and higher
There is people who do not like carbonated drinks

Threats:
Low sales; more product less money
Lower class wouldn’t continuously buy our products
Will have to keep up the quality of our products for the upper class

3. Target Market
”A person’s buying decisions are also influenced by personal characteristics that are unique to each individual, such as gender; age and life-cycle stage; and personality, self-concepts, and lifestyle.” (MKTG, Lamb, page 74)

Diamond Sparkling Vodka’s main target market is women over the age of 21. We market toward Women who enjoy going out with their girl friend and being glamorous. Our customers are mainly in the middle to upper class who can buy their own bottle or who knows someone who could buy it for them. Our customers love the social scene and are always really for a party.

Points Of Difference:
The “point of difference”- characteristics that make Diamond Sparkling Vodka products/services unique relative to competitors:
Unique design and formula; the only carbonated alcoholic beverage that is marketed toward women. “It may therefore need to develop different goods, service, and promotional appeals.” (MKTG, Lamb, page 10) The flirtation of the diamonds add a unique quality and taste of perfection.

4. Marketing Mix-

“Marketing uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, service, ideas, values, and benefits they desire when and where they want them.” (MKTG, Lamb, page 3)

Product Strategy:
Diamond Sparkling Vodka is made of 100% all natural premium grains from The HomeGrown Harvest Company. A blend of red bulgur wheat, oats, and rye is what makes Diamond Sparkling Vodka have a smooth refreshing taste. Diamond’s Sparkling Vodka is 80 proof, it is distilled and filtered 4 times using the best waters from the Eldorado Springs and GAI certified diamonds.
“Social factors influence the products people buy, the pricing paid for the product, the effectiveness of specific promotions, and how, where, and when people expect to purchase products.” (MKTG, Lamb, page 33)

Promotion Strategy:
Promotion strategies are done through advertisements, restaurant menus, trunk show, and online networks like Twitter. “Consumers may also seek out others’ opinions for guidance on new product or service,” (MKTG, Lamb, page 72). This why we will also have our own website and commercial airing soon.

Pricing: “A high-quality product that is available only at a high price will not be perceived as a good value, nor wills bare-bones service or low-quality goods selling for a low price.” (MKTG, Lamb, page 6) Diamond Sparkling Vodka will cost between $40-$50 depending on where you purchase our product. Certain high in places our product will cost more and at most clubs it would cost around $45 for a bottle and $0.50 more just to use our product in your beverage.

Distribution Strategy:
Our Company is based in Las Vegas, Nevada but is distributed all over the country including Canada. We have several truck come to our main plant to put up our product and then distribute it to bars/lounges, clubs, restaurants and certain liquor stores. Diamond Sparkling Vodka is not sold in grocery stores or gas stations. “Adopting a global vision can be very lucrative for the company.” (MKTG, Lamb, page 47) In the next three year Diamond Sparkling Vodka plans on disturbing our product in Europe, Japan, and South America.

“Any Marketing mix is only as good as its weakest component.” (MKTG, Lamb, page 25)

5. Implementation Plan

We have monthly evaluations of the factory, our products and our customers, this help us improve our company. “The level of consumer involvement is perhaps the most significant determination in classifying buy decisions.” (MKTG, Lamb, page 67) Every business decision we involve our customer to make sure we produce a great product. We also work with The HomeGrown Harvest Company, Eldorado Springs water systems, and our GAI certified diamond distributor to make sure they give us their best with excellent quality. “Most successful relationship marketing strategies depends on customer-oriented personnel, effective training programs, employees with authority to make decision and solve problems, and teamwork.” (MKTG, Lamb, page 8) Some of our staff will have the opportunity to travel the world in search of a new flavors and ideas. Our company devotes our lives to giving back to the community so we donate money every year to the American Breast Cancer Foundation, United Nations World Food Program | Fill The Cup, and the American Heart Association. “Loyalty and obedience to the organization (or society) become paramount.” (MKTG, Lamb, page 31)

6. Evolution & Control

The Quality of Diamond Sparkling Vodka depends greatly on the marketing and sources used. The sales will continue to increase as long as our sources do not fail and our customers satisfied and loyal to our brand. “The extent of a consumer’s external search is also affected by the confidence in one’s decision-making ability.” (MKTG, Lamb, page 65) Our customers are confidence that we will provide them with a better quality, great tasting beverage that they desire. We hold out trust in major social establishment and women from the middle to upper classes. By staying true and loyal to our customers and allies, Diamond Sparkling Vodka will become a hug success.
　Spark up your life with alittle Sparkling sensation!

Diamond Sparkling Vodka Twitter Page

http://twitter.com/DiamondSVodka

Diamond Sparkling Vodka Magazine Ad

Diamond Sparkling Vodka Trunk Show with Victoria's Secret

Week 10 EOC: Customer Loyalty

I am a loyal customer to Hallmark. I know you might be thinking, Hallmark who goes to Hallmark? But I love it there. I am a Hallmark card member and I get emails from Hallmark about their deals and new products. Every time I go into a Hallmark store I feel very comfortable because everyone there is so nice and welcoming. They just have everything you need; cards, gift bags, wrapping paper, candles, stuffed animals, candy, and a lot more. I’ve bought a gift for my friend’s girlfriend and she really liked it. Hallmark also sells Godiva chocolates which are my Favorite! I’m also a card member at Godiva, so I get a free chocolate every month, but that is only at Godiva stores, though I wish Hallmark offered the same deal, I would go a lot more. Ha Ha Ha

Now because of the economy, it is hard for some people to see their loved ones and some are too busy to call, it would be kind of you or your loved one to send you a card or gift, just to let them know your thinking about them and that you care. And that is what Hallmark provides their customers, a way to show you care. Hallmark’s slogan is, “A Passion to, A Mission to create & enrich lives.” I would advise anyone to go into a Hallmark store at least once every other month and I’m sure you will walk out with something.

Week 9 EOC: Pricing

I consider myself to be a bad spender. I know that I’m really bad with money so I try to save whenever I can. But there are times when I just can’t help myself. But even when I try to save some money I still end up purchasing mostly name brand items but the cheapest out if the bunch. Although I do love good cheap food!

I think the main things I have to buy that’s more then what I have to or should pay is my hair care products. I buy Carol’s Daughter Organic hair care products and really nothing else. When I’m out of a product I would go without until I get this brand. I use the Black Vanilla Leave-In Conditioner Black Vanilla Hair Smoothie, and I want to try their Hair Milk next. I love the way it smells, vanilla is my favorite scent and the way my hair smells is amazing! They also have a bath & body, fragrance, skincare, hands & feet, hair color, and men's line. I will always purchase from Carol's Daughter even though they are kind of expensive compared to other African American products. I spend between $8-$20 on one item at Carol's Daughter, when I could be spending $3-$9 at the hair store. I have to go to either Sephora or on the Carol's Daughter website to purchase their product. Which is fine with me because I love Sephora and would never use any other product on my hair.

Week 8 EOC: Progress on Vodka Brand

After spending time thinking about what women want and what they would want out a Vodka drink, I came to the conclusion that when my customer drink Diamond Sparkling Vodka they would more than likely be at the club or out to eat at a nice restaurant. I started the bottle design and logo. I have one main clear diamond with little light pink diamonds around it. The word Diamond is big than Sparkling Vodka and is place above it.
I’m making two magazine ad and I’m having a trunk show with Victoria's Secret. I’m working on a myspace and facebook ads. I have a photographer I’m working with for the magazine ads and plan on having them done by this weekend. I still have a lot to do and think about but I’m coming along. I feel that Diamond Sparkling Vodka will be a huge success.

EOC Week 7: My Biggest Challenge

My biggest challenge marking my new line of Vodka products is understanding and catering to what women want. You would think with was fairly easy because I am a women and I should know what I want, but actually there is a lot of things women themselves don’t even know what they want. Men are easy, they tend to think the same, which can be scary at times, but it makes marketing toward them easy. So I have to talk to all my girlfriends and family to find out if they would buy Diamond Sparkling Vodka. How would I package it, not all women like pink or girly thing…. Maybe I should more sophisticated, that’s what I go for? The next I have to think about advertising toward women. Would they like a party scene or chilling with the girls? Where would you drink Diamond Sparkling Vodka? I have a lot to think about and research. I know that women no matter who they are, like to feel beautiful and special. I’m going make sure that is what they feel when they purchase and drink Diamond Sparkling Vodka.

EOC Week 7: Marketing Pitch

Diamond’s Sparkling Vodka

Diamond’s Sparkling Vodka is a crystal clear delicious sparkling vodka that leaves a light bubbly sensation. Made of 100% all natural premium grains from The HomeGrown Harvest Company. Diamond’s Sparkling Vodka is 80 proof, it is distilled and filtered 4 times using the best waters from the Eldorado Springs and GAI certified diamonds. The flirtation of the diamonds add a unique quality and taste of perfection. A blend of red bulgur wheat, oats, and rye is what makes Diamond Sparkling Vodka have a smooth refreshing taste. The pop of seltzer creates a light fizzy texture on your tongue.
Diamond Sparkling Vodka’s come in original, orange-pineapple, berry, passion fruit and lime. Great for mixing drinks, but can also make tasty shot.

3's About Me

Three Names I have been called: Tay, Tay Tay, Babygirl

Three Jobs I have had in my life (include unpaid if you have to): Yours Truly, Kim’s Boutique, & Wendy’s

Three Places I Have Lived: Kent, Stow, & Shaker Hts., Ohio!

Three TV Shows that I watch: Project Runway, The Young & the Restless, & Grey's Anatomy

Three places I have been: Niagara Falls, Washington DC, & Disney World

People that e-mail me regularly: New York Metro, My Mom, & Gwenice

Three of my favorite foods: Sushi, Lamb, & Chocolate

Three cars I have driven: Ford SUV, BMW, & Toyota

Three things I am looking forward to: Graduating, Traveling, & Owning my own Boutique :)

Week 6 EOC: Rapid Retailer by SRAL Corporation

April Jorgenson, Shantay Reaze, Lana Cunningham, Rebecca Shapiro

Our product is an interactive shopping network that allows shoppers to find a specific item within a mall. The program will give you detailed information on sizes, colors, and styles based on your advanced or generic search. This program will then tell you which stores within the mall carry these items. Our product will cater to shoppers who are crunched for time or need to find a certain item quickly and efficiently. The kiosks will allow shoppers to place items on hold, print wanted items, and suggest similar/related items.

Strengths:
· Convenient for shoppers with time constraints
· Ability to place items on holds via kiosk
· Increase sales by suggesting similar or related items
· Bring in customers by informing them of stores’ merchandise

Weaknesses:
· Added cost in ink and paper when printing shopping lists
· System is dependent on a network and susceptible to issues
· Wait times in a high volume environment
· Product is only marketed to serious shoppers (not leisure shoppers)

Opportunities:
· Malls will see an increase in sales due to preventing customer frustration
· Stores have opportunity to expand customer base by informing new customers of products
· Ability to get customers into stores as opposed to strictly internet shoppers
· Opens door to a new type of shopper; one who hates shopping but needs a product
· Market towards people shopping for gifts (unfamiliar with stores that carry those products)

Threats:
· Internet shopping
· Catalog shopping

This product is revolutionary in that it will provide customers with the ease and convenience that they get from using the internet with the thrill and excitement that comes with the shopping experience. They will also be able to physically see and try-on the product before their purchase. This eliminates unwanted returns and customer dissatisfaction that often come with internet or catalog purchasing. This benefits the store by bringing in new and existing customers and allowing for up sell opportunities.

Our product will be marketed towards malls and other retail spaces. It will be the responsibility of mall management to determine quantity and location placement.

Week 5 EOC:What My Classmates Think About Advertising vs. Marketing

In my last blog post I talked about marketing vs. advertising, so now I am filling you in on what my classmates think. I have 3 quotes from some of my classmates to share and to show that all around the way people see marketing and advertising are pretty similar.

“Taking a step back and analyzing, we can see that advertising is a huge part of the “marketing pie.” Without advertising, marketing will not be able to run smoothly and vice versa.” (April Jorgenson: http://gamboldeproductions.blogspot.com/)

“The best way to distinguish the difference between marketing and advertising is to say that marketing is like a recipe. You take a bunch of other ingredients together to make something. Advertising is like the milk in the cake batter. And the entire process of making the cake and then selling the cake afterwards is all marketing.” (Shane Hooper: http://19starsproductions.blogspot.com/)
In this quotes by April and Shane, you can see that marketing and advertising need each other to run anything. An example of that is if you were a kid and you had a lemonade stand. First you have to deciding where to set up, getting the table, cups, napkins, and extra money, then making the lemonade. And after all that you decide how much to sell the lemonade for and that is when marketing comes in to play. You have to figure out how would you be selling it to? How much can/would they spend? Would anyone want lemonade on this street?

“Marketing uses advertising to help sell the product. Marketers try and attract the target audience’s attention by using slogans, celebrities etc. Advertising however I believe comes after the marketing process.” (Rebecca Shapiro: http://fashionfopa.blogspot.com/)
This quote by Rebecca, and it states the next step to opening your lemonade stand, which is advertising. As you know marketing and advertising need each other, but advertising comes after marketing. Once everything is put up and ready for business, you have to find a way to spread the word, how can you tell the neighborhood about your lemonade? That is advertising. By making flyers and putting them on every street corner and making a big sign in front of your stand would help your business.

I know that in the business world marketing and advertising is a lot more complex than running a lemonade stand, but I’m sure you get the point. My classmates and I can clearly see the difference between the two but we can also see the importance they have on each other in any situation. This information can only make a smarter and more aware of the choices in front of us.

Week 4 EOC: Difference between Marketing & Advertising

What is marketing? Marketing is the act or process of buying and selling in a market. And what is advertising? Advertising is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Many would say that there one of the same, but they are not. In order to have a successful business you need both because they both work together for one common goal success.

The difference between marketing and advertising is the process both have to go through. Marketing uses communication, distribution, and pricing strategies. These three concepts provide customers and stakeholders with goods, service, idea, values, and benefits they want and desire. While advertising is any form of impersonal paid communication the company or sponsor uses to identify with. They do this by television, radio, newspaper, magazines, books, direct mail, billboards, web sites, e-mail, blogs and transit cards.

The main focus in advertising is to communicate the band or the name of the product/service to the public. And the main focus of marketing is to make sure the customers are happy and want to come back. Not only do they want this for the customers, but for their employees and stakeholders too.
“When an organization creates a high level of employee satisfaction, this leads to greater effort, which leads to higher-quality goods and service, which leads to more repeat business, which leads to higher growth and profits, which leads to higher stock-holder satisfaction, which leads to more investment, and so on.” (MKTG, Lamb, page 3)
As you can see marketing and advertising complement each other. Although they are fairly different, both are needed in creating a successful business.

Week 3 EOC: How I Buy Stuff

Well first off I love to shop! I mainly shop for clothing and bath & body products. Like I said in the last blog I posted, I make most of my shopping decision on my demographics and how much money I have to spend. Whenever I go out shopping or hanging with my friends I always have to save out money or I’ll end up spending it on something I think I need. I know many who do the same; I just have to work on my finances.

So when I go clothes shopping I think about my wardrobe and what I need. If I have this really cute silk flowered romper and no shoes to wear with it then I’ll look at shoes. Or if I have a pair of DKNY jeans and I need a plain white shirt to go with it then that’s what I’m looking for. But there are times when I’m clothes shopping and I find something “I have to have,” no matter what! It’s really bad because sometime I forget about the cost or how many times I’m actually going to wear it. I’m the type of person that when I want something eventually I will get it.

Other than clothes, I love shopping for bath & body product. I like pampering myself with bath oils, candles, and body scrubs. When I buy these products I first look at the price, I will not spend more than $30. I have smell the product, and read the ingredients because I like all natural ingredients. " A final factor in the external environment that has become more evident in the past decade is a shortage of natural resources." (MKTG, Lamb, page 55) This is due to pollution. After I buy something I will continue to buy the product if it feels right on me and if it enhances me in anyway.

This is my way of thinking when I purchase anything. Money, ingredients, the need, and the feeling of the product help to make my buying decision.

Week 2 EOC: Me As The Consumer

As a 22 year old African American female I buy products that tend to my needs. When I purchase something either my age, race, or sex contributes to me buying it. All products are geared to a different demographic. This actually helps the customer in choosing what to buy.

Since not all women hair products work on every women’s hair, as an African American I buy “Black” hair care products. The main products I use are Carol's Daughter (all natural), Organic Root Stimulator, and Soft & Beautiful. When I get my hair done every month I have to get a relaxer, which is a chemical solution you put in your hair to make it primly straight. I get it done every month so I can relax my new growth.

One thing I love to do is Shop. And some would think that since I’m African American I would shop at certain urban store or wear a certain look. I like some Rocawear and Southpole clothes but I don’t wear urban brands, it’s just not me. Nor do I dress preppy like Abercrombie and Fitch or Aeropostale. I wear and shop at trendy boutiques like Annie CreamCheese and cute shops like HM and Guess. If I had the money I would shop at Dolce & Gabbana, Gucci, Christian Lacroix, Alexander Mcqueen, and Roberto Cavalli. My Fashionista would say I’m all over the world with those designers, which I am but I can say that my main fashion style is LA and New York. Although I’m from Shaker Heights, Ohio where most of the people in my school wore urban or preppy clothing, I have that LA and New York fashion in me and so does my best friends from Shaker. But before going to Shaker Hts. High, I lived in Stow, Ohio. I was one out of five black people in my class. All my friends were white and I never had a problem with that, it was just nice when I moved to Shaker which was a very divers school because there I found my “Black” side. I glad to have both worlds, now I can relate to many cultures and still be myself.

Week 1 EOC: Quality Customer Service

I can easily say that I’m the nicest customer a company can ever have. No I’m not full of myself, I just know what its like working in the restaurant industry. I was a waitress at Yours Truly for a couple months and the front cashier at Wendy’s for half a year. I worked my butt off making customers happy and satisfied with me service. And it was hard! But I was able to get an award from Wendy’s after working there 2 months because a customer told my manager I gave them the best service and I was so kind, respectful, and very professional. So yes it is hard working in the restaurant industry but there is NO excuse for bad customer service.

One place I love to go for sushi is “Ginja Sushi” in Henderson. The exterior looks like a metal diner and the interior is like a 3 star diner. Their sushi is really good and fresh. Not only is the sushi delicious but the people there are so nice and comfortable to be around. They always treat me like royalty. I know that their there to tent to my every need. There is this one waitress there that gives me and my guest free appetizers and hot tea, to me that’s an extra $10 tip. Maybe it is because I tip very well, she makes sure she is my waitress every time. So I’m not mad at her because I would do the same for a healthy tip. Tipping good the first time, guarantees that when you go back your service will/should be 10x’s better. So try it at a restaurant you love and enjoy the royal treatment.

Check Out
Ginja Sushi
375 N Stephanie St, Henderson, NV 89014