Week 4 EOC: Difference between Marketing & Advertising

What is marketing? Marketing is the act or process of buying and selling in a market. And what is advertising? Advertising is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Many would say that there one of the same, but they are not. In order to have a successful business you need both because they both work together for one common goal success.

The difference between marketing and advertising is the process both have to go through. Marketing uses communication, distribution, and pricing strategies. These three concepts provide customers and stakeholders with goods, service, idea, values, and benefits they want and desire. While advertising is any form of impersonal paid communication the company or sponsor uses to identify with. They do this by television, radio, newspaper, magazines, books, direct mail, billboards, web sites, e-mail, blogs and transit cards.

The main focus in advertising is to communicate the band or the name of the product/service to the public. And the main focus of marketing is to make sure the customers are happy and want to come back. Not only do they want this for the customers, but for their employees and stakeholders too.
“When an organization creates a high level of employee satisfaction, this leads to greater effort, which leads to higher-quality goods and service, which leads to more repeat business, which leads to higher growth and profits, which leads to higher stock-holder satisfaction, which leads to more investment, and so on.” (MKTG, Lamb, page 3)
As you can see marketing and advertising complement each other. Although they are fairly different, both are needed in creating a successful business.