Diamond Sparkling Vodka Collection

Diamond Sparkling Vodka Recipes

Diamond Vodka Sangria

Diamond Champagne Cosmo

Diamond Sparkling Vodka's Marketing Plan

Marketing Plan
Diamond Sparkling Vodka

Table Of Contents
1. Mission/Vision:

Diamond’s Sparkling Vodka is crystal clear delicious sparkling vodka that leaves a light bubbly sensation. Made of 100% all natural premium grains from The HomeGrown Harvest Company. Diamond’s Sparkling Vodka is 80 proof, it is distilled and filtered 4 times using the best waters from the Eldorado Springs and GAI certified diamonds. The flirtation of the diamonds add a unique quality and taste of perfection. A blend of red bulgur wheat, oats, and rye is what makes Diamond Sparkling Vodka have a smooth refreshing taste. The pop of seltzer creates a light fizzy texture on your tongue.Diamond Sparkling Vodka’s come in original, orange-pineapple, berry, passion fruit and lime. Great for mixing drinks, but can also make tasty shot.

Product Line- The product and service we provide our customer is a delicious carbonated alcoholic beverage that is 100% natural and comes in five different flavors.

“Objectives also sever as motivators by creating something for employees to strive for. When objectives are attainable and challenging, they motivate those charged with achieving the objectives.” (MKTG, Lamb, page 19)
Goals:
Nonfinancial Goals
1.To retain an professional and high quality product
2.To come out with new desirable flavors
3.To be one of top selling alcoholic beverages

Financial Goals
1.To increase sells by 5%
2.To provide our product at bar and restaurant
3.To have a public stock offering by 2012
Core Competency & Sustainable Competitive Advantages
1. To serve and tend to every customer needs without complaints
2. To provide our customer with the best products
3. And to provide the best resources/details about our product

To translate theses core competencies in to our sustainable competitive advantage, Diamond Sparkling Vodka will use all our resource to better the company by working everyday to improve our formula and provide new flavors and by building a relationship with our customers to insure them of our loyalty to them.

2. SWOT Analysis
　
Favorable
Strengths:
“Trends in gender marketing are influenced by the changing roles of men and women.” MKTG, Lamb, page 75)
The only 100% natural carbonated alcoholic beverage product only in the United States
Advertised to women 21 and older
One of only carbonated alcoholic beverages
Distilled and filtered 4 times using the best waters from the Eldorado Springs and GAI certified diamonds.
Sponsors and gives to charities and foundations
　
Opportunities:
Promotes to all type of cultures and groups
Can open doors for more alcohol drink that’s for women
Great beverage for clubs, lounges, bars and restaurants

Unfavoritable
Weaknesses:
“Consumers products and service preferences are constantly changing” (MKTG, Lamb, page 63) Not that any men would want to buy our product for themselves
Only target women who can afford to buy Diamond Sparkling Vodka, middle class and higher
There is people who do not like carbonated drinks

Threats:
Low sales; more product less money
Lower class wouldn’t continuously buy our products
Will have to keep up the quality of our products for the upper class

3. Target Market
”A person’s buying decisions are also influenced by personal characteristics that are unique to each individual, such as gender; age and life-cycle stage; and personality, self-concepts, and lifestyle.” (MKTG, Lamb, page 74)

Diamond Sparkling Vodka’s main target market is women over the age of 21. We market toward Women who enjoy going out with their girl friend and being glamorous. Our customers are mainly in the middle to upper class who can buy their own bottle or who knows someone who could buy it for them. Our customers love the social scene and are always really for a party.

Points Of Difference:
The “point of difference”- characteristics that make Diamond Sparkling Vodka products/services unique relative to competitors:
Unique design and formula; the only carbonated alcoholic beverage that is marketed toward women. “It may therefore need to develop different goods, service, and promotional appeals.” (MKTG, Lamb, page 10) The flirtation of the diamonds add a unique quality and taste of perfection.

4. Marketing Mix-

“Marketing uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, service, ideas, values, and benefits they desire when and where they want them.” (MKTG, Lamb, page 3)

Product Strategy:
Diamond Sparkling Vodka is made of 100% all natural premium grains from The HomeGrown Harvest Company. A blend of red bulgur wheat, oats, and rye is what makes Diamond Sparkling Vodka have a smooth refreshing taste. Diamond’s Sparkling Vodka is 80 proof, it is distilled and filtered 4 times using the best waters from the Eldorado Springs and GAI certified diamonds.
“Social factors influence the products people buy, the pricing paid for the product, the effectiveness of specific promotions, and how, where, and when people expect to purchase products.” (MKTG, Lamb, page 33)

Promotion Strategy:
Promotion strategies are done through advertisements, restaurant menus, trunk show, and online networks like Twitter. “Consumers may also seek out others’ opinions for guidance on new product or service,” (MKTG, Lamb, page 72). This why we will also have our own website and commercial airing soon.

Pricing: “A high-quality product that is available only at a high price will not be perceived as a good value, nor wills bare-bones service or low-quality goods selling for a low price.” (MKTG, Lamb, page 6) Diamond Sparkling Vodka will cost between $40-$50 depending on where you purchase our product. Certain high in places our product will cost more and at most clubs it would cost around $45 for a bottle and $0.50 more just to use our product in your beverage.

Distribution Strategy:
Our Company is based in Las Vegas, Nevada but is distributed all over the country including Canada. We have several truck come to our main plant to put up our product and then distribute it to bars/lounges, clubs, restaurants and certain liquor stores. Diamond Sparkling Vodka is not sold in grocery stores or gas stations. “Adopting a global vision can be very lucrative for the company.” (MKTG, Lamb, page 47) In the next three year Diamond Sparkling Vodka plans on disturbing our product in Europe, Japan, and South America.

“Any Marketing mix is only as good as its weakest component.” (MKTG, Lamb, page 25)

5. Implementation Plan

We have monthly evaluations of the factory, our products and our customers, this help us improve our company. “The level of consumer involvement is perhaps the most significant determination in classifying buy decisions.” (MKTG, Lamb, page 67) Every business decision we involve our customer to make sure we produce a great product. We also work with The HomeGrown Harvest Company, Eldorado Springs water systems, and our GAI certified diamond distributor to make sure they give us their best with excellent quality. “Most successful relationship marketing strategies depends on customer-oriented personnel, effective training programs, employees with authority to make decision and solve problems, and teamwork.” (MKTG, Lamb, page 8) Some of our staff will have the opportunity to travel the world in search of a new flavors and ideas. Our company devotes our lives to giving back to the community so we donate money every year to the American Breast Cancer Foundation, United Nations World Food Program | Fill The Cup, and the American Heart Association. “Loyalty and obedience to the organization (or society) become paramount.” (MKTG, Lamb, page 31)

6. Evolution & Control

The Quality of Diamond Sparkling Vodka depends greatly on the marketing and sources used. The sales will continue to increase as long as our sources do not fail and our customers satisfied and loyal to our brand. “The extent of a consumer’s external search is also affected by the confidence in one’s decision-making ability.” (MKTG, Lamb, page 65) Our customers are confidence that we will provide them with a better quality, great tasting beverage that they desire. We hold out trust in major social establishment and women from the middle to upper classes. By staying true and loyal to our customers and allies, Diamond Sparkling Vodka will become a hug success.
　Spark up your life with alittle Sparkling sensation!

Diamond Sparkling Vodka Twitter Page

http://twitter.com/DiamondSVodka

Diamond Sparkling Vodka Magazine Ad

Diamond Sparkling Vodka Trunk Show with Victoria's Secret

Week 10 EOC: Customer Loyalty

I am a loyal customer to Hallmark. I know you might be thinking, Hallmark who goes to Hallmark? But I love it there. I am a Hallmark card member and I get emails from Hallmark about their deals and new products. Every time I go into a Hallmark store I feel very comfortable because everyone there is so nice and welcoming. They just have everything you need; cards, gift bags, wrapping paper, candles, stuffed animals, candy, and a lot more. I’ve bought a gift for my friend’s girlfriend and she really liked it. Hallmark also sells Godiva chocolates which are my Favorite! I’m also a card member at Godiva, so I get a free chocolate every month, but that is only at Godiva stores, though I wish Hallmark offered the same deal, I would go a lot more. Ha Ha Ha

Now because of the economy, it is hard for some people to see their loved ones and some are too busy to call, it would be kind of you or your loved one to send you a card or gift, just to let them know your thinking about them and that you care. And that is what Hallmark provides their customers, a way to show you care. Hallmark’s slogan is, “A Passion to, A Mission to create & enrich lives.” I would advise anyone to go into a Hallmark store at least once every other month and I’m sure you will walk out with something.

Week 9 EOC: Pricing

I consider myself to be a bad spender. I know that I’m really bad with money so I try to save whenever I can. But there are times when I just can’t help myself. But even when I try to save some money I still end up purchasing mostly name brand items but the cheapest out if the bunch. Although I do love good cheap food!

I think the main things I have to buy that’s more then what I have to or should pay is my hair care products. I buy Carol’s Daughter Organic hair care products and really nothing else. When I’m out of a product I would go without until I get this brand. I use the Black Vanilla Leave-In Conditioner Black Vanilla Hair Smoothie, and I want to try their Hair Milk next. I love the way it smells, vanilla is my favorite scent and the way my hair smells is amazing! They also have a bath & body, fragrance, skincare, hands & feet, hair color, and men's line. I will always purchase from Carol's Daughter even though they are kind of expensive compared to other African American products. I spend between $8-$20 on one item at Carol's Daughter, when I could be spending $3-$9 at the hair store. I have to go to either Sephora or on the Carol's Daughter website to purchase their product. Which is fine with me because I love Sephora and would never use any other product on my hair.

Week 8 EOC: Progress on Vodka Brand

After spending time thinking about what women want and what they would want out a Vodka drink, I came to the conclusion that when my customer drink Diamond Sparkling Vodka they would more than likely be at the club or out to eat at a nice restaurant. I started the bottle design and logo. I have one main clear diamond with little light pink diamonds around it. The word Diamond is big than Sparkling Vodka and is place above it.
I’m making two magazine ad and I’m having a trunk show with Victoria's Secret. I’m working on a myspace and facebook ads. I have a photographer I’m working with for the magazine ads and plan on having them done by this weekend. I still have a lot to do and think about but I’m coming along. I feel that Diamond Sparkling Vodka will be a huge success.

EOC Week 7: My Biggest Challenge

My biggest challenge marking my new line of Vodka products is understanding and catering to what women want. You would think with was fairly easy because I am a women and I should know what I want, but actually there is a lot of things women themselves don’t even know what they want. Men are easy, they tend to think the same, which can be scary at times, but it makes marketing toward them easy. So I have to talk to all my girlfriends and family to find out if they would buy Diamond Sparkling Vodka. How would I package it, not all women like pink or girly thing…. Maybe I should more sophisticated, that’s what I go for? The next I have to think about advertising toward women. Would they like a party scene or chilling with the girls? Where would you drink Diamond Sparkling Vodka? I have a lot to think about and research. I know that women no matter who they are, like to feel beautiful and special. I’m going make sure that is what they feel when they purchase and drink Diamond Sparkling Vodka.