Diamond’s Sparkling Vodka
Diamond’s Sparkling Vodka is a crystal clear delicious sparkling vodka that leaves a light bubbly sensation. Made of 100% all natural premium grains from The HomeGrown Harvest Company. Diamond’s Sparkling Vodka is 80 proof, it is distilled and filtered 4 times using the best waters from the Eldorado Springs and GAI certified diamonds. The flirtation of the diamonds add a unique quality and taste of perfection. A blend of red bulgur wheat, oats, and rye is what makes Diamond Sparkling Vodka have a smooth refreshing taste. The pop of seltzer creates a light fizzy texture on your tongue.
Diamond Sparkling Vodka’s come in original, orange-pineapple, berry, passion fruit and lime. Great for mixing drinks, but can also make tasty shot.
Thursday, August 27, 2009
3's About Me
Three Names I have been called: Tay, Tay Tay, Babygirl
Three Jobs I have had in my life (include unpaid if you have to): Yours Truly, Kim’s Boutique, & Wendy’s
Three Places I Have Lived: Kent, Stow, & Shaker Hts., Ohio!
Three TV Shows that I watch: Project Runway, The Young & the Restless, & Grey's Anatomy
Three places I have been: Niagara Falls, Washington DC, & Disney World
People that e-mail me regularly: New York Metro, My Mom, & Gwenice
Three of my favorite foods: Sushi, Lamb, & Chocolate
Three cars I have driven: Ford SUV, BMW, & Toyota
Three things I am looking forward to: Graduating, Traveling, & Owning my own Boutique :)
Three Jobs I have had in my life (include unpaid if you have to): Yours Truly, Kim’s Boutique, & Wendy’s
Three Places I Have Lived: Kent, Stow, & Shaker Hts., Ohio!
Three TV Shows that I watch: Project Runway, The Young & the Restless, & Grey's Anatomy
Three places I have been: Niagara Falls, Washington DC, & Disney World
People that e-mail me regularly: New York Metro, My Mom, & Gwenice
Three of my favorite foods: Sushi, Lamb, & Chocolate
Three cars I have driven: Ford SUV, BMW, & Toyota
Three things I am looking forward to: Graduating, Traveling, & Owning my own Boutique :)
Thursday, August 20, 2009
Week 6 EOC: Rapid Retailer by SRAL Corporation
April Jorgenson, Shantay Reaze, Lana Cunningham, Rebecca Shapiro
Our product is an interactive shopping network that allows shoppers to find a specific item within a mall. The program will give you detailed information on sizes, colors, and styles based on your advanced or generic search. This program will then tell you which stores within the mall carry these items. Our product will cater to shoppers who are crunched for time or need to find a certain item quickly and efficiently. The kiosks will allow shoppers to place items on hold, print wanted items, and suggest similar/related items.
Strengths:
· Convenient for shoppers with time constraints
· Ability to place items on holds via kiosk
· Increase sales by suggesting similar or related items
· Bring in customers by informing them of stores’ merchandise
Weaknesses:
· Added cost in ink and paper when printing shopping lists
· System is dependent on a network and susceptible to issues
· Wait times in a high volume environment
· Product is only marketed to serious shoppers (not leisure shoppers)
Opportunities:
· Malls will see an increase in sales due to preventing customer frustration
· Stores have opportunity to expand customer base by informing new customers of products
· Ability to get customers into stores as opposed to strictly internet shoppers
· Opens door to a new type of shopper; one who hates shopping but needs a product
· Market towards people shopping for gifts (unfamiliar with stores that carry those products)
Threats:
· Internet shopping
· Catalog shopping
This product is revolutionary in that it will provide customers with the ease and convenience that they get from using the internet with the thrill and excitement that comes with the shopping experience. They will also be able to physically see and try-on the product before their purchase. This eliminates unwanted returns and customer dissatisfaction that often come with internet or catalog purchasing. This benefits the store by bringing in new and existing customers and allowing for up sell opportunities.
Our product will be marketed towards malls and other retail spaces. It will be the responsibility of mall management to determine quantity and location placement.
Our product is an interactive shopping network that allows shoppers to find a specific item within a mall. The program will give you detailed information on sizes, colors, and styles based on your advanced or generic search. This program will then tell you which stores within the mall carry these items. Our product will cater to shoppers who are crunched for time or need to find a certain item quickly and efficiently. The kiosks will allow shoppers to place items on hold, print wanted items, and suggest similar/related items.
Strengths:
· Convenient for shoppers with time constraints
· Ability to place items on holds via kiosk
· Increase sales by suggesting similar or related items
· Bring in customers by informing them of stores’ merchandise
Weaknesses:
· Added cost in ink and paper when printing shopping lists
· System is dependent on a network and susceptible to issues
· Wait times in a high volume environment
· Product is only marketed to serious shoppers (not leisure shoppers)
Opportunities:
· Malls will see an increase in sales due to preventing customer frustration
· Stores have opportunity to expand customer base by informing new customers of products
· Ability to get customers into stores as opposed to strictly internet shoppers
· Opens door to a new type of shopper; one who hates shopping but needs a product
· Market towards people shopping for gifts (unfamiliar with stores that carry those products)
Threats:
· Internet shopping
· Catalog shopping
This product is revolutionary in that it will provide customers with the ease and convenience that they get from using the internet with the thrill and excitement that comes with the shopping experience. They will also be able to physically see and try-on the product before their purchase. This eliminates unwanted returns and customer dissatisfaction that often come with internet or catalog purchasing. This benefits the store by bringing in new and existing customers and allowing for up sell opportunities.
Our product will be marketed towards malls and other retail spaces. It will be the responsibility of mall management to determine quantity and location placement.
Thursday, August 13, 2009
Week 5 EOC:What My Classmates Think About Advertising vs. Marketing
In my last blog post I talked about marketing vs. advertising, so now I am filling you in on what my classmates think. I have 3 quotes from some of my classmates to share and to show that all around the way people see marketing and advertising are pretty similar.
“Taking a step back and analyzing, we can see that advertising is a huge part of the “marketing pie.” Without advertising, marketing will not be able to run smoothly and vice versa.” (April Jorgenson: http://gamboldeproductions.blogspot.com/)
“The best way to distinguish the difference between marketing and advertising is to say that marketing is like a recipe. You take a bunch of other ingredients together to make something. Advertising is like the milk in the cake batter. And the entire process of making the cake and then selling the cake afterwards is all marketing.” (Shane Hooper: http://19starsproductions.blogspot.com/)
In this quotes by April and Shane, you can see that marketing and advertising need each other to run anything. An example of that is if you were a kid and you had a lemonade stand. First you have to deciding where to set up, getting the table, cups, napkins, and extra money, then making the lemonade. And after all that you decide how much to sell the lemonade for and that is when marketing comes in to play. You have to figure out how would you be selling it to? How much can/would they spend? Would anyone want lemonade on this street?
“Marketing uses advertising to help sell the product. Marketers try and attract the target audience’s attention by using slogans, celebrities etc. Advertising however I believe comes after the marketing process.” (Rebecca Shapiro: http://fashionfopa.blogspot.com/)
This quote by Rebecca, and it states the next step to opening your lemonade stand, which is advertising. As you know marketing and advertising need each other, but advertising comes after marketing. Once everything is put up and ready for business, you have to find a way to spread the word, how can you tell the neighborhood about your lemonade? That is advertising. By making flyers and putting them on every street corner and making a big sign in front of your stand would help your business.
I know that in the business world marketing and advertising is a lot more complex than running a lemonade stand, but I’m sure you get the point. My classmates and I can clearly see the difference between the two but we can also see the importance they have on each other in any situation. This information can only make a smarter and more aware of the choices in front of us.
“Taking a step back and analyzing, we can see that advertising is a huge part of the “marketing pie.” Without advertising, marketing will not be able to run smoothly and vice versa.” (April Jorgenson: http://gamboldeproductions.blogspot.com/)
“The best way to distinguish the difference between marketing and advertising is to say that marketing is like a recipe. You take a bunch of other ingredients together to make something. Advertising is like the milk in the cake batter. And the entire process of making the cake and then selling the cake afterwards is all marketing.” (Shane Hooper: http://19starsproductions.blogspot.com/)
In this quotes by April and Shane, you can see that marketing and advertising need each other to run anything. An example of that is if you were a kid and you had a lemonade stand. First you have to deciding where to set up, getting the table, cups, napkins, and extra money, then making the lemonade. And after all that you decide how much to sell the lemonade for and that is when marketing comes in to play. You have to figure out how would you be selling it to? How much can/would they spend? Would anyone want lemonade on this street?
“Marketing uses advertising to help sell the product. Marketers try and attract the target audience’s attention by using slogans, celebrities etc. Advertising however I believe comes after the marketing process.” (Rebecca Shapiro: http://fashionfopa.blogspot.com/)
This quote by Rebecca, and it states the next step to opening your lemonade stand, which is advertising. As you know marketing and advertising need each other, but advertising comes after marketing. Once everything is put up and ready for business, you have to find a way to spread the word, how can you tell the neighborhood about your lemonade? That is advertising. By making flyers and putting them on every street corner and making a big sign in front of your stand would help your business.
I know that in the business world marketing and advertising is a lot more complex than running a lemonade stand, but I’m sure you get the point. My classmates and I can clearly see the difference between the two but we can also see the importance they have on each other in any situation. This information can only make a smarter and more aware of the choices in front of us.
Thursday, August 6, 2009
Week 4 EOC: Difference between Marketing & Advertising
What is marketing? Marketing is the act or process of buying and selling in a market. And what is advertising? Advertising is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Many would say that there one of the same, but they are not. In order to have a successful business you need both because they both work together for one common goal success.
The difference between marketing and advertising is the process both have to go through. Marketing uses communication, distribution, and pricing strategies. These three concepts provide customers and stakeholders with goods, service, idea, values, and benefits they want and desire. While advertising is any form of impersonal paid communication the company or sponsor uses to identify with. They do this by television, radio, newspaper, magazines, books, direct mail, billboards, web sites, e-mail, blogs and transit cards.
The main focus in advertising is to communicate the band or the name of the product/service to the public. And the main focus of marketing is to make sure the customers are happy and want to come back. Not only do they want this for the customers, but for their employees and stakeholders too.
“When an organization creates a high level of employee satisfaction, this leads to greater effort, which leads to higher-quality goods and service, which leads to more repeat business, which leads to higher growth and profits, which leads to higher stock-holder satisfaction, which leads to more investment, and so on.” (MKTG, Lamb, page 3)
As you can see marketing and advertising complement each other. Although they are fairly different, both are needed in creating a successful business.
The difference between marketing and advertising is the process both have to go through. Marketing uses communication, distribution, and pricing strategies. These three concepts provide customers and stakeholders with goods, service, idea, values, and benefits they want and desire. While advertising is any form of impersonal paid communication the company or sponsor uses to identify with. They do this by television, radio, newspaper, magazines, books, direct mail, billboards, web sites, e-mail, blogs and transit cards.
The main focus in advertising is to communicate the band or the name of the product/service to the public. And the main focus of marketing is to make sure the customers are happy and want to come back. Not only do they want this for the customers, but for their employees and stakeholders too.
“When an organization creates a high level of employee satisfaction, this leads to greater effort, which leads to higher-quality goods and service, which leads to more repeat business, which leads to higher growth and profits, which leads to higher stock-holder satisfaction, which leads to more investment, and so on.” (MKTG, Lamb, page 3)
As you can see marketing and advertising complement each other. Although they are fairly different, both are needed in creating a successful business.
Subscribe to:
Posts (Atom)