Week 5 EOC:What My Classmates Think About Advertising vs. Marketing

In my last blog post I talked about marketing vs. advertising, so now I am filling you in on what my classmates think. I have 3 quotes from some of my classmates to share and to show that all around the way people see marketing and advertising are pretty similar.

“Taking a step back and analyzing, we can see that advertising is a huge part of the “marketing pie.” Without advertising, marketing will not be able to run smoothly and vice versa.” (April Jorgenson: http://gamboldeproductions.blogspot.com/)

“The best way to distinguish the difference between marketing and advertising is to say that marketing is like a recipe. You take a bunch of other ingredients together to make something. Advertising is like the milk in the cake batter. And the entire process of making the cake and then selling the cake afterwards is all marketing.” (Shane Hooper: http://19starsproductions.blogspot.com/)
In this quotes by April and Shane, you can see that marketing and advertising need each other to run anything. An example of that is if you were a kid and you had a lemonade stand. First you have to deciding where to set up, getting the table, cups, napkins, and extra money, then making the lemonade. And after all that you decide how much to sell the lemonade for and that is when marketing comes in to play. You have to figure out how would you be selling it to? How much can/would they spend? Would anyone want lemonade on this street?

“Marketing uses advertising to help sell the product. Marketers try and attract the target audience’s attention by using slogans, celebrities etc. Advertising however I believe comes after the marketing process.” (Rebecca Shapiro: http://fashionfopa.blogspot.com/)
This quote by Rebecca, and it states the next step to opening your lemonade stand, which is advertising. As you know marketing and advertising need each other, but advertising comes after marketing. Once everything is put up and ready for business, you have to find a way to spread the word, how can you tell the neighborhood about your lemonade? That is advertising. By making flyers and putting them on every street corner and making a big sign in front of your stand would help your business.

I know that in the business world marketing and advertising is a lot more complex than running a lemonade stand, but I’m sure you get the point. My classmates and I can clearly see the difference between the two but we can also see the importance they have on each other in any situation. This information can only make a smarter and more aware of the choices in front of us.