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Diamond Sparkling Vodka Trunk Show with Victoria's Secret

Week 10 EOC: Customer Loyalty

I am a loyal customer to Hallmark. I know you might be thinking, Hallmark who goes to Hallmark? But I love it there. I am a Hallmark card member and I get emails from Hallmark about their deals and new products. Every time I go into a Hallmark store I feel very comfortable because everyone there is so nice and welcoming. They just have everything you need; cards, gift bags, wrapping paper, candles, stuffed animals, candy, and a lot more. I’ve bought a gift for my friend’s girlfriend and she really liked it. Hallmark also sells Godiva chocolates which are my Favorite! I’m also a card member at Godiva, so I get a free chocolate every month, but that is only at Godiva stores, though I wish Hallmark offered the same deal, I would go a lot more. Ha Ha Ha

Now because of the economy, it is hard for some people to see their loved ones and some are too busy to call, it would be kind of you or your loved one to send you a card or gift, just to let them know your thinking about them and that you care. And that is what Hallmark provides their customers, a way to show you care. Hallmark’s slogan is, “A Passion to, A Mission to create & enrich lives.” I would advise anyone to go into a Hallmark store at least once every other month and I’m sure you will walk out with something.

Week 9 EOC: Pricing

I consider myself to be a bad spender. I know that I’m really bad with money so I try to save whenever I can. But there are times when I just can’t help myself. But even when I try to save some money I still end up purchasing mostly name brand items but the cheapest out if the bunch. Although I do love good cheap food!

I think the main things I have to buy that’s more then what I have to or should pay is my hair care products. I buy Carol’s Daughter Organic hair care products and really nothing else. When I’m out of a product I would go without until I get this brand. I use the Black Vanilla Leave-In Conditioner Black Vanilla Hair Smoothie, and I want to try their Hair Milk next. I love the way it smells, vanilla is my favorite scent and the way my hair smells is amazing! They also have a bath & body, fragrance, skincare, hands & feet, hair color, and men's line. I will always purchase from Carol's Daughter even though they are kind of expensive compared to other African American products. I spend between $8-$20 on one item at Carol's Daughter, when I could be spending $3-$9 at the hair store. I have to go to either Sephora or on the Carol's Daughter website to purchase their product. Which is fine with me because I love Sephora and would never use any other product on my hair.

Week 8 EOC: Progress on Vodka Brand

After spending time thinking about what women want and what they would want out a Vodka drink, I came to the conclusion that when my customer drink Diamond Sparkling Vodka they would more than likely be at the club or out to eat at a nice restaurant. I started the bottle design and logo. I have one main clear diamond with little light pink diamonds around it. The word Diamond is big than Sparkling Vodka and is place above it.
I’m making two magazine ad and I’m having a trunk show with Victoria's Secret. I’m working on a myspace and facebook ads. I have a photographer I’m working with for the magazine ads and plan on having them done by this weekend. I still have a lot to do and think about but I’m coming along. I feel that Diamond Sparkling Vodka will be a huge success.

EOC Week 7: My Biggest Challenge

My biggest challenge marking my new line of Vodka products is understanding and catering to what women want. You would think with was fairly easy because I am a women and I should know what I want, but actually there is a lot of things women themselves don’t even know what they want. Men are easy, they tend to think the same, which can be scary at times, but it makes marketing toward them easy. So I have to talk to all my girlfriends and family to find out if they would buy Diamond Sparkling Vodka. How would I package it, not all women like pink or girly thing…. Maybe I should more sophisticated, that’s what I go for? The next I have to think about advertising toward women. Would they like a party scene or chilling with the girls? Where would you drink Diamond Sparkling Vodka? I have a lot to think about and research. I know that women no matter who they are, like to feel beautiful and special. I’m going make sure that is what they feel when they purchase and drink Diamond Sparkling Vodka.